Many, however, felt it was quite a masculine scent. Baby powder was another offered suggestion. Several people described the scent as floral, with Nowness’s video editor Harry throwing in baby wipes. Opinion was mixed over whether the fragrance was feminine or masculine. Sophie, brand partnerships director, said it didn’t remind her of anyone but it did evoke the feeling of home for her – comforting, like getting a hug. Our senior editor Dominique thought it smelled like fresh laundry, but said that it didn’t remind her of anyone, while AnOther’s social editor George also named linen as the smell. Florence, the project manager at Nowness, had a similar familial response, saying it reminded her of her sister’s perfume. Our contributing features writer Halima said the fragrance smelled exactly like her mum. The fragrance smelled different on almost everyone who tested it and everyone had a different reaction to it as well, with responses split.
It reminds me a lot of Celine’s ‘Nightclubbing’ and also my Godmother. So what’s the verdict from the office? My first reaction to Missing Person was that it smells like someone wearing a strong perfume who has just smoked several cigarettes. “You know when you’re cuddling with someone that you really love and you’re nestled up in their chest and you look up at them – it smells like that.” “Why is this making me emotional?” she asks. Hayley Pham said memories of family gatherings came flooding back when she smelled it, including being hugged by her aunts and cigarette smoke. Since then TikTok has been flooded with reviews for the scent. Five hours later the perfume was completely sold out and racked up a waiting list of over 200,000 customers desperate to try it for themselves.
YOU OR SOMEONE LIKE YOU PERFUME HOW TO
“I don’t know how to explain this, it smells like a person that you love and that you miss,” she continues as she starts tearing up. Things really kicked off though when make-up artist Mikayla Nogueira bought a bottle in response to seeing Rigler’s video and posted her own reaction to her 13.4 million followers. “It smells like the feeling of being in love and it’s very familiar.” She then filmed her boyfriend who upon smelling the fragrance for the first time said, “that’s bizarre… it smells like you… fresh out of the shower… in a robe.” Calling Missing Person the “most interesting perfume I have ever smelled in my life”, Rigler says she can’t even begin to describe the feelings it gives her.
The internet hype for the fragrance started when Rachel Rigler reviewed it on TikTok in March and then had her boyfriend give his reactions as well.
YOU OR SOMEONE LIKE YOU PERFUME SKIN
It will warm your skin and heal your soul.” The perfume blends a top note of “skin musk” with bergamot, jasmine, sandalwood and neroli blossom for a warm scent that is sometimes floral, sometimes musky. Missing Person is described by the brand’s creative director Chriselle Lim as an “addictive fragrance – like the lingering scent of your lover’s skin left on their t-shirt or a pillowcase. But this week it finally arrived in the UK and we here at Dazed HQ had the chance to test it out for ourselves.
At the time the perfume in question – Phlur’s Missing Person – was only available in the US. So much so that the hashtag now has over 4M views. Earlier this year, users on the app went wild over a fragrance that they said evokes the scent of someone that you love or miss. Can a perfume recreate the smell of the person you are missing? TikTok thinks so.
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